Okay the story goes that I have been eyeing this cardigan from Giordano concept(s?) for a while. It costs 55 buckeroos undiscounted, last I checked. So today I went with my mom aka bank, to go get it. And instead of being 55 bucks, they had upped the price to 70 bucks!
But thats not the beauty of it. Heres what is:
They gave it a discount of 20% this time.
If you still didnt catch the marvelous trap, then allow me to spoil it for you by pointing out that a 20% discounted 70 dollar shirt, IS THE SAME AS A $55 UNDISCOUNTED SHIRT!!
Isnt it marvelously maleficent? Spectacularly scheming? Its INGENIOUS! Youre so much likely to buy a discounted item then one that isnt!
Now, if youre going to mock me and wonder why the hell this fella took 19 years to figure this brilliant sales trap out, KNOWING that selling items plays on the psychological processes that consumers go through, and actually EXPERIENCING this play in action are two entirely different things.
But doesnt it make you wonder how many "discounted" stuff youve bought so far from, not just gio concepts, but any shop at all have REALLY been discounted? I guess thats just why the ladies go down to town like, once every 2 weeks. The same way I need to connect to World of Warcraft to get the latest version, theyve gotta get plugged into town to get the latest prices >_<
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